Sara O’Driscoll - President
Sara@araspromotions.com
After years of working in the liquor industry and promotional events, I saw the need for a quality agency in Wisconsin. almost 20 years of business, Aras now services Wisconsin, Minnesota, Illinois, Iowa, Nebraska, Kansas, Missouri & South Dakota.
Owning Aras has been a whirlwind adventure that I would never change! I have worked-hard, laughed-hard and met tons of unique ambassadors. I’ve made amazing connections/clients, and most importantly, enjoyed coming to work every single day.
I'm also a wife and mom to 3 boys. We love to vacation, swim, and be outdoors. When I have any more time, I enjoy working out, shopping on-line, wine, and watching my husband cook. (I've always made a better bartender than cook).
Layne Heidemann - Senior Market Manager
Layne@araspromotions.com
I started my journey with Aras in August 2017 as a Brand Ambassador, then worked in our office as an intern for my last semester of college, and in June 2021 I was offered a full-time role as a Market Manager.
Working in a very strong woman environment has made me feel extremely empowered. We work hard to build each other up and strive for the ultimate goal; make the customer happy. Working in the spirits industry has its obvious perks, and my background in bartending makes deep-diving into liquor products exciting and enticing.
I am also a yoga and cycling instructor, with a passion for health and wellness. Most of my free time is spent in a fitness class with friends, or on a patio enjoying a cocktail with my family and sphynx cats.
Molly Dorley - Market Manager
Joining the Aras team has been such a blessing. Being surrounded by hard-working, motivated, and passionate women has been an amazing environment to be a part of. As the Associate Market Manager, I aim to spread the Aras mission nationwide and continue exploring my passion for social media, content creation, and the food and beverage industry.
In my spare time, I am found checking out local restaurants in Milwaukee with family and friends, catching up on Bravo re-runs, and journaling!
Ashley Janz - Vice President
Ashley@araspromotions.com
I started out as a brand ambassador for Sara in 2007. Fall of 2013 I was brought on full time and have been loving it ever since!
We have a solid team and the most thoughtful boss ever! Each person at Aras excels at something different which makes our office effective and efficient. We have the best customers who keep us going and motivated.
I love pool days in the summer with my family or having friends over for a cookout. The simple things.
Olivia Wall - Market Manager
Olivia@araspromotions.com
I began my journey with Aras as a Brand Ambassador in February 2022 and was offered a full-time position as the office's Executive Assistant that following August. Quickly worked my way up to a Market Manager position and have been enjoying every step of the way!
I love working for Aras Promotions for many reasons, but my favorite is our motto, "Work Hard Play Hard!". We have such a dedicated and empowering group of women who strive to exceed our client's expectations while having fun along the way.
When not sampling our wide variety of products, you will see me exploring the city of Milwaukee! I love trying new restaurants, weightlifting, and the occasional reading & wine night.
Dawn Franzke - Dedicated Brand Ambassador & Trainer
Dawn@araspromotions.com
I have been with Aras since May of 2016. I started working demos out in the field and ended here. I still enjoy demoing our products.
I love that we are a WI owned, small company that competes against nationwide agencies. I also enjoy the ever changing schedule of products that we are trusted with representing.
For fun I enjoy the seasons in WI: snowmobiling in winter - yard work in spring - water fun in summer and of course all things fall and football.
Maddie Otto - Chief Operating Officer
Maddie@araspromotions.com
Maddie brings 10+ years of industry experience. Maddie’s industry journey started at Aras as a recent college graduate, so this truly feels “full circle”. After working at Aras she transitioned to Badger Liquor as a Brand Manager for 4 years and then embarked on a successful six-year career at Pernod Ricard USA.
Outside of the busy work life, Maddie embraces the role of a devoted mother to energetic 5-year-old twin boys.
Maddie@araspromotions.com
Morgan Geronime - Market Manager
Morgan@araspromotions.com
I started with Aras as a Brand Ambassador in 2016 and Moved to a full time market manager role after a career change in 2023.
My favorite thing about working with aras has been working alongside several smart, powerful successful women. We are a work hard play hard, team working crew!
When I'm not working, I enjoy horseback riding, spending time with my 3 dogs and bartending!
Tara Biever - Program Manager
Tara@araspromotions.com
I started with Aras as a Brand Ambassador in 2016 and since have developed a role as a Market Manager in late 2018.
I love many things about working for Aras Promotions, one being the relationships I have been able to build with suppliers, distributors, and ambassadors. This industry is fast paced, yet very rewarding. We work hard, but also play hard!
When I'm not working, I am a huge fan of the outdoors. I enjoy hunting, fishing, hiking, camping, snowmobiling, and kayaking. I love to visit the state parks as well as travel when time allows. I'm a huge explorer and have quite the bucket list to complete in years to come!
Jayda Washington - Market Manager
I started my Brand Ambassador career for a local WI distillery and brewery. I then became a Brand Ambassador for ARAS a couple years later. After a year of working for ARAS I was offered a full-time Market Manager position where I am able to use my personal experience to lead Brand Ambassadors to improve sales, customer service, and much more! I continue to enjoy being an Ambassador and learning more about the industry!